'Women in Digital Media' share how they turned passion into profits
Elise Bauer, founder of SimplyRecipes.com, will emcee the panel at Wednesday's event at the Milagro Event Center, Carmichael. Courtesy Elise Bauer
Learn the keys to success in the digital world during a special presentation, “Women in Digital Media,” featuring local content creators who specialize in food and have mastered that secret digital sauce.
Set for 5:30 p.m. Wednesday, June 25, this panel discussion will be led by digital pioneer Elise Bauer, founder of SimplyRecipes.com.
Hosted by the Sacramento chapter of Les Dames d’Escoffier Inc. (the women in food society), the event will be held at Milagro Event Center by Bella Bru, 6241 Fair Oaks Blvd., Carmichael. It is a fundraiser for the chapter’s scholarship and philanthropy efforts.
Besides great speakers and networking opportunities, the event includes heavy appetizers and a glass of wine or signature cocktail, catered by Bella Bru Catering.
Emceed by Bauer, the panel’s focus will be on food blogging, digital photography, and TikTok in the changing landscape of digital food media.
Bauer, who lives in Carmichael, founded SimplyRecipes in 2003 and built it into the Internet’s top recipes site. A Silicon Valley veteran, she originally started her blog as a way to preserve and share family recipes.
Why? “Because food is fun and I think it’s important to write this stuff down and I believe in sharing knowledge,” Bauer said in a past interview. “I think the way we as a culture improve and grow is by sharing information and learning from each other. … I want everybody to know how to cook well because if everyone cooks well, then I’m gonna eat better.”
Joining Bauer on stage will be Lisa Lin of HealthyNibblesandBits.com, Amy Flanigan of BellyFull.net, Kara Chin of karablakechin.com, and Erin Anderson of NaturallyElla.com. Each panelist has built successful businesses in digital food media, as bloggers, photographers, videographers, storytellers and social media influencers. Together, their work reaches millions of followers, through their blogs, videos, photos, and social media accounts.
Learn how they have leaned into their creative instincts and turned passion projects into vibrant careers. Panelists will share their journeys and what they’ve done to build their brands, sustain creativity, and shift focus when needed, through the ever-changing landscape of digital media.
The event is open to the public. A question and answer period will be part of the presentation. Doors open at 5:30 p.m. with the program starting at 6 p.m.
Advance tickets are $50 available via EventBrite, or $65 at the door. Proceeds support LDEI Sacramento’s scholarships and grants for women interested in pursuing careers in the food and beverage business or agriculture.
For more on LDEI: https://ldeisacramento.org/
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Food in My Back Yard Series
July 8: Tear out that sad plant or baby it? Midsummer decisions
July 1: How to grow summer salad greens
June 24: Weird stuff that's perfectly normal
June 17: Help pollinators help your garden
June 10: Battling early-season tomato pests
June 3: Make your own compost
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May 20: How to help tomatoes thrive on hot days
May 13: Your plants can tell you more than any calendar can
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April 29: What's (already) wrong with my tomato plants?
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April 15: Grow culinary herbs in containers
April 8: When to plant summer vegetables
April 1: Don't be fooled by these garden myths
March 25: Fertilizer tips: How to 'feed' your vegetables for healthy growth
March 18: Time to give vegetable seedlings some more space
March 11: Ways to win the fight against weeds
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Feb. 25: Plant a fruit tree now -- for later
Feb. 18: How to squeeze more food into less space
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Garden Checklist for week of June 29
We're into our typical summer weather pattern now. Get chores, especially watering, done early in the morning while it's cool.
* It’s not too late to add a splash of color. Plant petunias, snapdragons, zinnias and marigolds.
* From seed, plant corn, pumpkins, radishes, winter squash and sunflowers. Plant Halloween pumpkins now.
* Keep your vegetable garden watered, mulched and weeded. Water before 8 a.m. to reduce the chance of fungal infection and to conserve moisture.
* Water, then fertilize vegetables and blooming annuals, perennials and shrubs to give them a boost. Feeding flowering plants every other week will extend their bloom.
* Don’t let tomato plants wilt or dry out completely. Give tomatoes a deep watering two to three times a week.
* Harvest vegetables promptly to encourage plants to produce more. Squash especially tends to grow rapidly in hot weather. Keep an eye on zucchini.
* Pinch back chrysanthemums for bushy plants and more flowers in September.
* Harvest tomatoes, squash, peppers and eggplant. Prompt picking will help keep plants producing.
* Remove spent flowers from roses, daylilies and other bloomers as they finish flowering.
* Pinch off blooms from basil so the plant will grow more leaves.
* Cut back lavender after flowering to promote a second bloom.
* Give vegetable plants bone meal or other fertilizers high in phosphate to stimulate more blooms and fruiting.
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