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Learn secrets of digital media success

'Women in Digital Media' share how they turned passion into profits

Elise Bauer, founder of SimplyRecipes.com, will emcee the panel at Wednesday's event at the Milagro Event Center, Carmichael.

Elise Bauer, founder of SimplyRecipes.com, will emcee the panel at Wednesday's event at the Milagro Event Center, Carmichael. Courtesy Elise Bauer

Want to be a blogger? Or have you thought of writing an e-book? Maybe words aren’t your thing; you’d prefer to post photos and videos – but how do you attract an audience?

Learn the keys to success in the digital world during a special presentation, “Women in Digital Media,” featuring local content creators who specialize in food and have mastered that secret digital sauce.

Set for 5:30 p.m. Wednesday, June 25, this panel discussion will be led by digital pioneer Elise Bauer, founder of SimplyRecipes.com.

Hosted by the Sacramento chapter of Les Dames d’Escoffier Inc. (the women in food society), the event will be held at Milagro Event Center by Bella Bru, 6241 Fair Oaks Blvd., Carmichael. It is a fundraiser for the chapter’s scholarship and philanthropy efforts.

Besides great speakers and networking opportunities, the event includes heavy appetizers and a glass of wine or signature cocktail, catered by Bella Bru Catering.

Emceed by Bauer, the panel’s focus will be on food blogging, digital photography, and TikTok in the changing landscape of digital food media.

Bauer, who lives in Carmichael, founded SimplyRecipes in 2003 and built it into the Internet’s top recipes site. A Silicon Valley veteran, she originally started her blog as a way to preserve and share family recipes.

Why? “Because food is fun and I think it’s important to write this stuff down and I believe in sharing knowledge,” Bauer said in a past interview. “I think the way we as a culture improve and grow is by sharing information and learning from each other. … I want everybody to know how to cook well because if everyone cooks well, then I’m gonna eat better.”

Joining Bauer on stage will be Lisa Lin of HealthyNibblesandBits.com, Amy Flanigan of BellyFull.net, Kara Chin of karablakechin.com, and Erin Anderson of NaturallyElla.com. Each panelist has built successful businesses in digital food media, as bloggers, photographers, videographers, storytellers and social media influencers. Together, their work reaches millions of followers, through their blogs, videos, photos, and social media accounts.

Learn how they have leaned into their creative instincts and turned passion projects into vibrant careers. Panelists will share their journeys and what they’ve done to build their brands, sustain creativity, and shift focus when needed, through the ever-changing landscape of digital media.

The event is open to the public. A question and answer period will be part of the presentation. Doors open at 5:30 p.m. with the program starting at 6 p.m.

Advance tickets are $50 available via EventBrite, or $65 at the door. Proceeds support LDEI Sacramento’s scholarships and grants for women interested in pursuing careers in the food and beverage business or agriculture.

For more on LDEI: https://ldeisacramento.org/

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Food in My Back Yard (FIMBY) Series

WINTER:

Jan. 13: Tips for planting bare-root trees, shrubs and vegetables

Jan. 6: Hints for choosing tomato seeds

Dec. 30: Why winter is the perfect time to plant fruit trees

Dec. 23: Is edible gardening possible indoors?

FALL

Dec. 16: Add asparagus to your edible garden

Dec. 9: Soggy soil and what to do about it

Dec. 2: Plant artichokes now; enjoy for years to come

Nov. 25: It's late November, and your peach tree needs spraying

Nov. 18: What to do with all those fallen leaves?

Nov. 11: Prepare now for colder weather in the edible garden

Nov. 4: Plant a pea patch for you and your garden

Oct. 27: As citrus season begins, advice for backyard growers

Oct. 20: Change is in the autumn air 

Oct. 13: We don't talk (enough) about beets

Oct. 6: Fava beans do double duty

Sept. 30: Seeds or transplants for cool-season veggies?

Sept. 23: How to prolong the fall tomato harvest 

SUMMER

Sept. 16: Time to shut it down? 

Sept. 9: How to get the most out of your pumpkin patch

Sept. 2: Summer-to-fall transition time for evaluation, planning

Aug. 26: To pick or not to pick those tomatoes?

Aug. 19: Put worms to work for you

Aug. 12: Grow food while saving water

Aug. 5: Enhance your food with edible flowers

July 29: Why won't my tomatoes turn red?

July 22: A squash plant has mosaic virus, and it's not pretty

July 15: Does this plant need water?

July 8: Tear out that sad plant or baby it? Midsummer decisions

July 1: How to grow summer salad greens

June 24:  Weird stuff that's perfectly normal

SPRING

June 17: Help pollinators help your garden

June 10: Battling early-season tomato pests

June 3: Make your own compost

May 27: Where are the bees when you need them?

May 20: How to help tomatoes thrive on hot days

May 13: Your plants can tell you more than any calendar can

May 6: Maintain soil moisture with mulch for garden success

April 29: What's (already) wrong with my tomato plants?

April 22: Should you stock up on fertilizer? (Yes!)

April 15: Grow culinary herbs in containers

April 8: When to plant summer vegetables

April 1: Don't be fooled by these garden myths

March 25: Fertilizer tips: How to 'feed' your vegetables for healthy growth

WINTER

March 18: Time to give vegetable seedlings some more space

March 11: Ways to win the fight against weeds

March 4: Potatoes from the garden

Feb. 25: Plant a fruit tree now -- for later

Feb. 18: How to squeeze more food into less space

Feb. 11: When to plant? Consider staggering your transplants

Feb. 4: Starting in seed starting

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Garden checklist for week of Jan. 18

Make the most of these rain-free breaks. Your garden needs you!

* Transplant pansies, violas, calendulas, English daisies, snapdragons and fairy primroses.

* In the vegetable garden, plant fava beans, head lettuce, mustard, onion sets, radicchio and radishes.

* Plant bare-root asparagus and root divisions of rhubarb.

* Plant bare-root roses and fruit trees.

* In the bulb department, plant callas, anemones, ranunculus and gladiolus for bloom from late spring into summer.

* Browse through seed catalogs and start making plans for spring and summer.

* Prune, prune, prune. Now is the time to cut back most deciduous trees and shrubs. The exceptions are spring-flowering shrubs such as lilacs.

* Now is the time to prune fruit trees, except cherry and apricot trees. Clean up leaves and debris around the trees to prevent the spread of disease.

* Prune roses, even if they’re still trying to bloom. Strip off any remaining leaves, so the bush will be able to put out new growth in early spring.

* Prune Christmas camellias (Camellia sasanqua), the early-flowering varieties, after their bloom. They don’t need much, but selective pruning can promote bushiness, upright growth and more bloom next winter. Give them an acid-type fertilizer. But don’t fertilize your Japonica camellias until after they finish blooming next month. Doing that while camellias are in bloom may cause them to drop unopened buds.

* Clean up leaves and debris around your newly pruned roses and shrubs. Put down fresh mulch or bark to keep roots cozy.

* Divide daylilies, Shasta daisies and other perennials.

* Cut back and divide chrysanthemums.

Contact Us

Send us a gardening question, a post suggestion or information about an upcoming event.  sacdigsgardening@gmail.com

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