'Women in Digital Media' share how they turned passion into profits
Elise Bauer, founder of SimplyRecipes.com, will emcee the panel at Wednesday's event at the Milagro Event Center, Carmichael. Courtesy Elise Bauer
Learn the keys to success in the digital world during a special presentation, “Women in Digital Media,” featuring local content creators who specialize in food and have mastered that secret digital sauce.
Set for 5:30 p.m. Wednesday, June 25, this panel discussion will be led by digital pioneer Elise Bauer, founder of SimplyRecipes.com.
Hosted by the Sacramento chapter of Les Dames d’Escoffier Inc. (the women in food society), the event will be held at Milagro Event Center by Bella Bru, 6241 Fair Oaks Blvd., Carmichael. It is a fundraiser for the chapter’s scholarship and philanthropy efforts.
Besides great speakers and networking opportunities, the event includes heavy appetizers and a glass of wine or signature cocktail, catered by Bella Bru Catering.
Emceed by Bauer, the panel’s focus will be on food blogging, digital photography, and TikTok in the changing landscape of digital food media.
Bauer, who lives in Carmichael, founded SimplyRecipes in 2003 and built it into the Internet’s top recipes site. A Silicon Valley veteran, she originally started her blog as a way to preserve and share family recipes.
Why? “Because food is fun and I think it’s important to write this stuff down and I believe in sharing knowledge,” Bauer said in a past interview. “I think the way we as a culture improve and grow is by sharing information and learning from each other. … I want everybody to know how to cook well because if everyone cooks well, then I’m gonna eat better.”
Joining Bauer on stage will be Lisa Lin of HealthyNibblesandBits.com, Amy Flanigan of BellyFull.net, Kara Chin of karablakechin.com, and Erin Anderson of NaturallyElla.com. Each panelist has built successful businesses in digital food media, as bloggers, photographers, videographers, storytellers and social media influencers. Together, their work reaches millions of followers, through their blogs, videos, photos, and social media accounts.
Learn how they have leaned into their creative instincts and turned passion projects into vibrant careers. Panelists will share their journeys and what they’ve done to build their brands, sustain creativity, and shift focus when needed, through the ever-changing landscape of digital media.
The event is open to the public. A question and answer period will be part of the presentation. Doors open at 5:30 p.m. with the program starting at 6 p.m.
Advance tickets are $50 available via EventBrite, or $65 at the door. Proceeds support LDEI Sacramento’s scholarships and grants for women interested in pursuing careers in the food and beverage business or agriculture.
For more on LDEI: https://ldeisacramento.org/
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Flowers in My Back Yard Series
April 21: Celebrate roses, America's favorite flower
April 14: Small flowers with outsized impact
April 7: Calendulas do double duty
April 3: Make Easter lilies last for years to come
March 31: In praise of a pollinator magnet (small-leaf salvias)
March 24: Azaleas brighten shady spots
March 17: The perfect flower for beginners? Try zonal geraniums
March 10: Keep camellias happy for years to come
March 3: Fruit tree blossoms are a fleeting joy
Feb. 27: Are your roses looking rusty?
Feb. 24: Treasure spring daffodils now and for years to come
Feb. 17: How and why to grow wildflowers
Feb. 10: Let's talk Valentine's Day roses
Feb. 3: Why grow flowers?
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Garden checklist for week of April 19
After this midweek storm, start getting serious about spring gardening. Flowers are blooming about three weeks ahead of schedule. That includes weeds!
* Get ready to swing into action in the vegetable garden – if you haven’t already. As nights warm up over 50 degrees, set out tomato, pepper and eggplant transplants.
* From seed, plant beans, beets, cantaloupes, carrots, corn, cucumbers, melons, radishes and squash; wait on pumpkins until May. Plant onion sets.
* In the flower garden, plant seeds for asters, cosmos, celosia, marigolds, salvia, sunflowers and zinnias. Transplant petunias, zinnias, geraniums and other summer bloomers.
* Plant perennials and dahlia tubers for summer bloom. Late April is about the last chance to plant summer bulbs, such as gladiolus and tuberous begonias.
* Transplant lettuce and cabbage seedlings.
* April is the last chance to plant citrus trees such as dwarf orange, lemon and kumquat. These trees also look good in landscaping and provide fresh fruit in winter.
* Smell orange blossoms? Give citrus trees a low dose of balanced fertilizer (such as 10-10-10) during bloom to help set fruit. Keep an eye out for ants. If leaves look yellow, your tree may need an iron boost -- apply some chelated iron fertilizer.
* Apply slow-release fertilizer to the lawn.
* Thoroughly clean debris from the bottom of outdoor ponds or fountains.
* Spring brings a flush of rapid growth, and that means your garden needs nutrition. Give shrubs and trees a slow-release fertilizer. Mulch with a 1-inch layer of compost, which helps the soil, but keep it a few inches away from trunks and stems.
* Azaleas and camellias looking a little yellow? If leaves are turning yellow between the veins, give them a boost with chelated iron.
* Trim dead flowers but not leaves from spring-flowering bulbs such as daffodils and tulips. Those leaves gather energy to create next year's flowers. Also, give the bulbs a fertilizer boost after bloom.
* Pinch chrysanthemums back to 12 inches for fall flowers. Cut old stems to the ground.
* Mulch around plants to conserve moisture and control weeds.
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Send us a gardening question, a post suggestion or information about an upcoming event. sacdigsgardening@gmail.com
Food in My Back Yard (FIMBY) Series
Lessons learned during a year of edible gardening
WINTER
Is edible gardening possible indoors?
Hints for choosing tomato seeds
Why winter is the perfect time to plant fruit trees
When to plant? Consider staggering your transplants
How to squeeze more food into less space
Plant a fruit tree now -- for later
Win the weed war by tackling them in winter
Tips for planting bare-root trees, shrubs and vegetables
Time to give vegetable seedlings some more space
Ways to win the fight against weeds
FALL
Dec. 16: Add asparagus to your edible garden
Dec. 9: Soggy soil and what to do about it
Dec. 2: Plant artichokes now; enjoy for years to come
Nov. 25: It's late November, and your peach tree needs spraying
Nov. 18: What to do with all those fallen leaves?
Nov. 11: Prepare now for colder weather in the edible garden
Nov. 4: Plant a pea patch for you and your garden
Oct. 27: As citrus season begins, advice for backyard growers
Oct. 20: Change is in the autumn air
Oct. 13: We don't talk (enough) about beets
Oct. 6: Fava beans do double duty
Sept. 30: Seeds or transplants for cool-season veggies?
Sept. 23: How to prolong the fall tomato harvest
SUMMER
Sept. 16: Time to shut it down?
Sept. 9: How to get the most out of your pumpkin patch
Sept. 2: Summer-to-fall transition time for evaluation, planning
Aug. 26: To pick or not to pick those tomatoes?
Aug. 19: Put worms to work for you
Aug. 12: Grow food while saving water
Aug. 5: Enhance your food with edible flowers
July 29: Why won't my tomatoes turn red?
July 22: A squash plant has mosaic virus, and it's not pretty
July 15: Does this plant need water?
July 8: Tear out that sad plant or baby it? Midsummer decisions
July 1: How to grow summer salad greens
June 24: Weird stuff that's perfectly normal
SPRING
June 17: Help pollinators help your garden
June 10: Battling early-season tomato pests
June 3: Make your own compost
May 27: Where are the bees when you need them?
May 20: How to help tomatoes thrive on hot days
May 13: Your plants can tell you more than any calendar can
May 6: Maintain soil moisture with mulch for garden success
April 29: What's (already) wrong with my tomato plants?
April 22: Should you stock up on fertilizer? (Yes!)
April 15: Grow culinary herbs in containers
April 8: When to plant summer vegetables
April 1: Don't be fooled by these garden myths
March 25: Fertilizer tips: How to 'feed' your vegetables for healthy growth
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