Midtown institution celebrates 76 years with 'Petal It Forward'
These bright sunflower bouquets are among the ones Relles Florist plans to give away Wednesday. Courtesy Relles Florist
Starting at 9 a.m. Wednesday, Relles Florist will give customers two free bouquets, while supply lasts.
“We will be giving hundreds of free bouquets to people at our store from 9 a.m. until we run out,” explains company president Jim Relles. “After receiving their bouquets, recipients are asked to spread the happiness by gifting their extra bouquet and sharing their happiness.”
Relles Florist’s bouquet giveaway is part of “Petal It Forward,” a Society of American Florist program designed to spread the joy of giving and receiving fresh flowers.
Relles’ staff spent all day Tuesday preparing for “Petal It Forward,” creating dozens and dozens of vibrant bouquets.
On Wednesday, patrons also are invited to share in Relles Florist’s anniversary cake. Jim Relles and his staff will start serving cake and beverages at about 11:30 a.m. City Councilwoman Katie Valenzuela is expected to visit the shop about noon, and Relles hopes to have a large turnout to greet her.
“We want to thank you for supporting and helping Relles Florist all these years,” he adds.
Founded by Ross Relles Sr., Relles Florist opened on Oct. 19, 1946, about two blocks west of its current location on J Street. The family business has been at its current corner of J and 24th streets since 1980. Three generations of the Relles family have served Sacramento’s floral needs.
Relles Florist is located at 2400 J St., Sacramento.
Details: https://rellesflorist.com/ or call 916-441-1478.
-- Debbie Arrington
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