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Before reopening to the public, Peaceful Valley Farm & Garden Supply installed
several precautions, including plastic protectors at its checkout counter. (Photo
courtesy PVFGS)
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Will renewed interest in gardening continue after COVID is gone?
If the experience of one popular supplier is any indication, it’s highly likely that the pandemic has given root to a new generation of serious gardeners.
Synonymous with all things organic and a go-to source for gardeners (and farmers) for decades, Peaceful Valley Farm & Garden Supply has ridden spikes of orders and lows of shutdowns during this year like no other.
“We knew in the very beginning of March that we were running out of seed,” said Peaceful Valley owner Patricia Boudier. “That seed should have lasted us all year.”
Headquartered in Grass Valley, Peaceful Valley ranks as the nation’s largest organic farm and garden supply company, with tens of thousands of customers nationwide.
“We started to see a huge surge in seed sales in February,” Boudier said. “People were listening to the news and those early reports about (coronavirus).”
Boudier recalled other news-driven boons in seed sales. There was a spike in advance of Y2K and another right after 9/11.
“People worry about food sources,” she said, “and they start to garden.”
Founded in 1976, Peaceful Valley has withstood many challenges during its long run as an organic pioneer. But nothing could prepare Boudier and her 60-person staff for this pandemic-fueled demand. Even putting a $100 minimum on new orders didn’t stop the surge.
“We couldn’t deal with thousands and thousands of orders at one time,” she said. “We couldn’t get our seed packets printed fast enough. We worked all night to fill orders. We sent out seeds in plain brown wrappers.”
What were people buying? Peaceful Valley’s best sellers of 2020: Scarlet Nantes carrots, Genovese basil, cilantro, Bloomsdale spinach and Calabrese broccoli. Apple and pear trees were popular, too.
When California declared a statewide shelter-in-place order March 19, Peaceful Valley’s whirlwind business came to a sudden halt.
“We closed completely for one day so I could gather my thoughts and do some research,” Boudier said. “As a farm supply, we’re an essential business, so we could stay open. We closed our (Grass Valley) store and nursery until we could be sure we could open safely.
“Then, we had all these employees who couldn’t come to work because they have little kids and needed to stay at home,” she added. “We still did online orders, but we had to close that down for a week just so we could catch up.”
Peaceful Valley gradually reopened its store and nursery. Only five or six people are allowed inside at a time. Masks are required. Plexiglas and plastic shields shroud the counters.
“We fully reopened our call center, but we still didn’t have enough people,” Boudier said. “Some of our (employees) took leave; they didn’t want to risk exposure.”
Four months into the pandemic, Peaceful Valley has found some peace. “This (crisis) has actually helped us be more efficient,” said Boudier, adding that her company took this opportunity to migrate its online business to a new web platform.
This summer, business has remained strong. Sales for July are up about 22% compared to last year.
“Anything edible is flying off the shelves,” she said. “Even sprouting seeds (such as mung beans and alfalfa); I was surprised by how many people wanted to do their own sprouts. Even if they have no room for a garden, they can grow their own microgreens.”
Boudier expects this boom in organic gardening interest to outlast the pandemic.
“I’ve talked to so many people who put in their first garden ever; they’re so excited,” she said. “People are gravitating towards keeping their food sources protected. They want to grow their own food.”
Planning a fall garden? Check out Peaceful Valley’s website
at
www.groworganic.com
.
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Flowers in My Back Yard Series
Aug. 25: Crape myrtles, Sacramento's unofficial tree of summer
Aug. 18: Pollinators adore scabiosa, aka pincushion flower
Aug. 11: Hardy hibiscus adds big tropical impact
Aug. 4: Dianthus a deceptively hardy flower
July 28: Naked Ladies put on summer show
July 21: Thank Luther Burbank for these long-lasting beauties (Shasta daisies)
July 14: How to keep hydrangeas happy
July 7: Grow these bright cosmos for bees and butterflies
June 30: Agapanthus adds blue fireworks to the garden
June 23: Easy-care gazanias fill those hot corners
June 16: Daylilies are perfect for water-wise gardens (and a lot more)
June 9: Grow coneflowers for pollinators -- and yourself
June 2: Sunflowers capture Sacramento's summer attitude
May 29: Are your roses going 'blind'?
May 26: Zinnias are the summer flowers every garden needs
May 19: Plant dahlias now for late-summer flower power
May 12: Know your coreopsis from your bidens
May 5: Mums the word on Mother's Day weekend
April 28: Majestic Matilija poppy is worth a look
April 21: Celebrate roses, America's favorite flower
April 14: Small flowers with outsized impact
April 7: Calendulas do double duty
April 3: Make Easter lilies last for years to come
March 31: In praise of a pollinator magnet (small-leaf salvias)
March 24: Azaleas brighten shady spots
March 17: The perfect flower for beginners? Try zonal geraniums
March 10: Keep camellias happy for years to come
March 3: Fruit tree blossoms are a fleeting joy
Feb. 27: Are your roses looking rusty?
Feb. 24: Treasure spring daffodils now and for years to come
Feb. 17: How and why to grow wildflowers
Feb. 10: Let's talk Valentine's Day roses
Feb. 3: Why grow flowers?
Local News
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Garden checklist for week of Aug. 30
Enjoy this mild late-summer weather – and get to work!
* September starts another season in the vegetable garden. Now is the time to plant for fall. The warm soil will get these veggies off to a fast start.
* Keep harvesting tomatoes, peppers, squash, melons and eggplant.
* Compost annuals and vegetable crops that have finished producing.
* Cultivate and add compost to the soil to replenish its nutrients for fall and winter vegetables and flowers.
* Fertilize deciduous fruit trees.
* Plant onions, lettuce, peas, radishes, turnips, beets, carrots, bok choy, spinach and potatoes directly into the vegetable beds.
* Transplant cabbage, broccoli, kale, Brussels sprouts and cauliflower as well as lettuce seedlings.
* Sow seeds of California poppies, clarkia and African daisies. Transplant cool-weather annuals such as pansies, violas, fairy primroses, calendulas, stocks and snapdragons.
* Divide and replant bulbs, rhizomes and perennials.
* Dig up and divide daylilies as they complete their bloom cycle.
* Divide and transplant peonies that have become overcrowded. Replant with “eyes” about an inch below the soil surface.
Contact Us
Send us a gardening question, a post suggestion or information about an upcoming event. sacdigsgardening@gmail.com
Food in My Back Yard (FIMBY) Series
Lessons learned during a year of edible gardening
WINTER
Is edible gardening possible indoors?
Hints for choosing tomato seeds
Why winter is the perfect time to plant fruit trees
When to plant? Consider staggering your transplants
How to squeeze more food into less space
Plant a fruit tree now -- for later
Win the weed war by tackling them in winter
Tips for planting bare-root trees, shrubs and vegetables
Time to give vegetable seedlings some more space
Ways to win the fight against weeds
FALL
Add asparagus to your edible garden
Soggy soil and what to do about it
Plant artichokes now; enjoy for years to come
It's late November, and your peach tree needs spraying
What to do with all those fallen leaves?
Prepare now for colder weather in the edible garden
Plant a pea patch for you and your garden
As citrus season begins, advice for backyard growers
We don't talk (enough) about beets
Seeds or transplants for cool-season veggies?
How to prolong the fall tomato harvest
SUMMER
How to get the most out of your pumpkin patch
Summer-to-fall transition time for evaluation, planning
To pick or not to pick those tomatoes?
Enhance your food with edible flowers
Why won't my tomatoes turn red?
A squash plant has mosaic virus, and it's not pretty
Tear out that sad plant or baby it? Midsummer decisions
How to grow summer salad greens
Weird stuff that's perfectly normal
SPRING
Help pollinators help your garden
Battling early-season tomato pests
Where are the bees when you need them?
How to help tomatoes thrive on hot days
Your plants can tell you more than any calendar can
Maintain soil moisture with mulch for garden success
What's (already) wrong with my tomato plants?
Should you stock up on fertilizer? (Yes!)
Grow culinary herbs in containers
When to plant summer vegetables
Don't be fooled by these garden myths
Fertilizer tips: How to 'feed' your vegetables for healthy growth
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