Two per person -- one to keep, one to give -- as part of Petal It Forward
Relles plans to give out a floral bouquet to each passer-by and another for that person to share, up to 1,500 bouquets. Courtesy Relles Florist
How do you make people instantly smile? Give them flowers.
And this Wednesday, Relles Florist in Sacramento is hoping to do just that – make hundreds of people smile with free bouquets.
As part of a nationwide effort, Relles Florist, at the corner of J and 24th streets in Midtown Sacramento, will hand out free bouquets Oct. 18 to any passersby who want them. Starting at 9 a.m., the florist will give away about 1,500 bouquets – two to each person. That’s one bouquet to keep and a second to give to someone else.
It’s part of “Petal It Forward,” a campaign organized by the Society of American Florists to give back to their communities through sharing flowers and smiles. Besides the happiness factor, flowers also are a proven stress buster. The event is purposely held on a Wednesday to combat the midweek slump, say organizers.
Petal It Forward also is a way to celebrate a milestone for Relles Florist, which marks its 77th anniversary on Thursday.
“Our business is modeled around bringing joy to peoples’ lives with flowers,” says owner Jim Relles. “Petal it Forward also happens to fall on or near our anniversary of being in business.”
Added Colby Relles, who will be handing out bouquets Wednesday, “Through the positive effects of flowers, we hope to make someone’s day brighter, and provide a much-needed moment of calm amid the hectic pace of life.”
The original idea behind Petal It Forward’s “keep one, share one” concept, which started in 2015, came after looking at statistics that showed while 80% of people reported receiving flowers makes them happy, even more (88%) said that giving flowers makes them happy, Colby Relles explains.
“We want to give people the chance to experience both,” Relles says. “I have grown up in the floral business and I love what I do every single day. To be able to help our customers spread joy is one of the greatest feelings ever.”
Relles Florist is located at 2400 J St., Sacramento.
Details and directions: www.rellesflorist.com.
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Garden Checklist for week of July 21
Your garden needs you!
* Keep your vegetable garden watered, mulched and weeded. Water before 8 a.m. to reduce the chance of fungal infection and to conserve moisture.
* Feed vegetable plants bone meal, rock phosphate or other fertilizers high in phosphate to stimulate more blooms and fruiting. (But wait until daily high temperatures drop out of the 100s.)
* Don’t let tomatoes wilt or dry out completely. Give tomatoes a deep watering two to three times a week.
* Harvest vegetables promptly to encourage plants to produce more. Squash especially tends to grow rapidly in hot weather. Keep an eye on zucchini.
* Pinch back chrysanthemums for bushy plants and more flowers in September.
* Remove spent flowers from roses, daylilies and other bloomers as they finish flowering.
* Pinch off blooms from basil so the plant will grow more leaves.
* Cut back lavender after flowering to promote a second bloom.
* It's not too late to add a splash of color. Plant petunias, snapdragons, zinnias and marigolds.
* From seed, plant corn, pumpkins, radishes, winter squash and sunflowers.
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