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Garden trend for 2019: Get real, says Burpee chairman


George Ball, chairman of Burpee Seeds, says authenticity is the trend in gardening. (Photo: Dean Fosdick of Associated Press, courtesy Burpee)

Relevance appeals to millennials as well as boomers – as does fun



Burpee Seeds’ George Ball, the man who keeps a 143-year-old brand relevant, sees 2019 as a year of opportunity for the gardening industry.

“This is a decisive period of time,” Ball said in a phone interview. “It’s critical, both in terms of demographics and technology.”

Ball bases his prediction on two major gardening audiences: boomers and millennials.

“Our big challenge: One is fading out while the other is fading in,” he observed.

Right now, those trends are converging in a way where gardening appeals to both groups.

“In gardening, we’ve reached an absolute sweet spot,” said Ball, 67. “It’s time to really go forward and go for us aging baby boomers – I’m one. But even more crucial, we need to go for the up-and-coming gardeners, the millennials.”

In the digital age, gardeners of all ages can be overwhelmed by information, he added. Some topics -- chemical use, plant breeding, changing weather – add to uncertainty.

What people forget is gardening should be fun.

“In gardening, the B.S. is over; that’s what will be different this year,” he said. “Go back to traditional plant breeding, seeds that grow and gardens that work. Gardening is about playing. That’s why we garden.”

Boomers and millennials equally like to play, Ball added. But the key to reaching both audiences comes down to relevance.
Burpee's tomato seeds include a Baby Boomer
cherry variety. It's the red cherry lower right. (Photo:
Kathy Morrison)

“Baby boomers grew up inventing relevance,” he said. “That’s been passed on to millennials. They think they live, breathe, eat relevance.”

As Burpee’s ambassador as well as chairman, Ball finds himself surrounded by millennial gardeners in their 20s and early 30s. The question he gets asked often: “Are you real?”

“There’s this whole authenticity thing,” he said. “But gardening is about as real as it gets.”

He gets questions about GMOs. (Burpee doesn't sell any GMOs and breeds its plants the old-fashioned way.) Heirlooms vs. hybrids? (“Some heirlooms are really great, but others are not starters,” Ball said.)

“I’m a plant scientist,” he said. “Traditional plant breeding is just coaxing out of the gene pool what wants to get out.”

Sometimes it’s golden orange cherry tomatoes that taste like honey drops (called Honeycomb). Others, it’s wine-purple speckled striped petunias (Starry Sky). They’re among dozens of introductions in Burpee’s new 2019 catalog (
www.burpee.com ). More on those new plants and many more next week.

Meanwhile, Ball urges gardeners – and garden companies – to see the real fun in gardening.

“I felt last year was a sea change,” he said. “We got away from the B.S. The trend now is to keep it real.”

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Garden Checklist for week of Dec. 8

Make the most of dry weather while we have it this week. Rain is returning.

* Rake leaves away from storm drains and gutters. Recycle those leaves as mulch or add to compost.

* It’s not too late to plant something. Seed wildflowers and plant such spring bloomers as sweet pea, sweet alyssum and bachelor buttons.

* Trees and shrubs can be planted now, especially bare-root varieties such as fruit trees or rose bushes. This gives them plenty of time for root development before spring growth. They also benefit from winter rains.

* Plant bare-root berries, kiwifruit, grapes, artichokes, horseradish and rhubarb.

* Set out cool-weather annuals such as pansies and snapdragons.

* Lettuce, cabbage and broccoli also can be planted now.

* Brighten the holidays with winter bloomers such as poinsettias, amaryllis, calendulas, Iceland poppies, pansies and primroses.

* Keep poinsettias in a sunny, warm location; bring them inside at night or if there’s rain.

* Plant garlic and onions.

* Prune non-flowering trees and shrubs while they’re dormant.

* Clean and sharpen garden tools before storing for the winter.

* Mulch, water and cover tender plants to protect them during threat of frost. Succulent plants are at particular risk if temperatures drop below freezing. Make sure to remove coverings during the day.

* Rake and remove dead leaves and stems from dormant perennials.

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