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Celebrate American Flowers Week! Buy local


A dress covered in gerbera daisies, designed by Jenny M. Diaz, represents California in American Flowers Week's botanical couture collection. (Photo courtesy Jenny M. Diaz/American Flowers Week)

Support California growers of ‘Slow Flowers’



The last time you bought flowers, did you wonder: Where did these come from? Who grew these blooms and how?

This is American Flowers Week, a celebration of the nation’s flower farmers. It’s the ornamental equivalent of farm to fork. This is field (or garden) to vase.

Getting to know more about the source of bouquets is at the crux of Slow Flowers and American Flowers Week. Like Slow Food and its connection to locally sourced ingredients, Slow Flowers emphasizes locally sourced blooms and decorative material.

Slow Flowers expert Debra Prinzing came up with American Flowers Week in 2015 to draw attention to attempts to bring back commercial flower farming to the United States. About 80 percent of all flowers sold in the U.S. are grown overseas.

“I get asked this question often: Why should I care where my flowers come from?” Prinzing said. “The parallels between the Slow Food movement and the Slow Flowers movement are obvious. When we know where, who and how flowers are grown, we vote with our pocketbook.”

To show off some eye-popping blooms, Slow Flowers floral designers across the country created dresses entirely out of flowers. The botanical couture collection is featured in Florists’ Review magazine and at
AmericanFlowersWeek.com .

Jenny M. Diaz, a Fresno-based artist and graphic designer, represented California in the collection with a '60s-style mod shift studded with hundreds of California-grown gerbera daisies. Diaz photographed the stunning pink and orange dress in her hometown.

“It's projects like these that help elevate and raise awareness about U.S. domestic floral agriculture and sustainable floral design,” Prinzing said. “The public and professionals are invited to download a library of free resources from the website (AmericanFlowersWeek.com), including graphics, images, floral coloring sheets and social media tools. Participation in American Flowers Week is open to all.”

Is American Flowers Week catching on?

Prinzing measures its impact via social media. In 2015, American Flowers Week made 400,000 social media impressions (Facebook shares, Instagram hits, etc.). Last year, it topped 4 million.

Its impact continues all year long as more farmers get into growing flowers.

Said Prinzing, “What I find really exciting is the amazing diversification, especially in small-cut flower farms, including those in the Sacramento Valley, who are growing unusual and heirloom annual varieties of cut flowers from ageratum to zinnias, highly valued garden roses for the floral marketplace, and flowers that the home gardener might never try growing, such as lisianthus.”

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Flowers in My Back Yard Series

Feb. 10: Let's talk Valentine's Day roses

Feb. 3: Why grow flowers?

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Garden checklist for week of Feb. 8

Dodge those raindrops and get things done! Your garden needs you.

* Start your spring (and summer) garden. Transplant or direct-seed several flowers, including snapdragon, candytuft, lilies, astilbe, larkspur, Shasta and painted daisies, stocks, bleeding heart and coral bells.

* In the vegetable garden, plant Jerusalem artichoke tubers, and strawberry and rhubarb roots. Transplant cabbage and its close cousins – broccoli, kale and Brussels sprouts – as well as lettuce (both loose leaf and head).

* Indoors, start peppers, tomatoes and eggplant from seed.

* Plant artichokes, asparagus and horseradish from root divisions. Plant potatoes from tubers and onions from sets (small bulbs). The onions will sprout quickly and can be used as green onions in March.

* From seed, plant beets, chard, lettuce, mustard, peas, radishes and turnips.

* Annuals are showing up in nurseries, but wait until the weather warms up a bit before planting. Instead, set out flowering perennials such as columbine and delphinium.

* Plant summer-flowering bulbs including cannas, calla lilies and gladiolus.

* This is the last chance to spray fruit trees before they bloom. Treat peach and nectarine trees with copper-based fungicide. Spray apricot trees at bud swell to prevent brown rot. Apply horticultural oil to control scale, mites and aphids on fruit trees soon after a rain. But remember: Oils need at least 24 hours to dry to be effective. Don’t spray during foggy weather or when rain is forecast.

* Feed spring-blooming shrubs and fall-planted perennials with slow-release fertilizer. Feed mature trees and shrubs after spring growth starts.

* Remove aphids from blooming bulbs with a strong spray of water or insecticidal soap.

* Fertilize strawberries and asparagus.

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Food in My Back Yard (FIMBY) Series

Lessons learned during a year of edible gardening

WINTER

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Time to give vegetable seedlings some more space

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FALL

Dec. 16: Add asparagus to your edible garden

Dec. 9: Soggy soil and what to do about it

Dec. 2: Plant artichokes now; enjoy for years to come

Nov. 25: It's late November, and your peach tree needs spraying

Nov. 18: What to do with all those fallen leaves?

Nov. 11: Prepare now for colder weather in the edible garden

Nov. 4: Plant a pea patch for you and your garden

Oct. 27: As citrus season begins, advice for backyard growers

Oct. 20: Change is in the autumn air 

Oct. 13: We don't talk (enough) about beets

Oct. 6: Fava beans do double duty

Sept. 30: Seeds or transplants for cool-season veggies?

Sept. 23: How to prolong the fall tomato harvest 

SUMMER

Sept. 16: Time to shut it down? 

Sept. 9: How to get the most out of your pumpkin patch

Sept. 2: Summer-to-fall transition time for evaluation, planning

Aug. 26: To pick or not to pick those tomatoes?

Aug. 19: Put worms to work for you

Aug. 12: Grow food while saving water

Aug. 5: Enhance your food with edible flowers

July 29: Why won't my tomatoes turn red?

July 22: A squash plant has mosaic virus, and it's not pretty

July 15: Does this plant need water?

July 8: Tear out that sad plant or baby it? Midsummer decisions

July 1: How to grow summer salad greens

June 24:  Weird stuff that's perfectly normal

SPRING

June 17: Help pollinators help your garden

June 10: Battling early-season tomato pests

June 3: Make your own compost

May 27: Where are the bees when you need them?

May 20: How to help tomatoes thrive on hot days

May 13: Your plants can tell you more than any calendar can

May 6: Maintain soil moisture with mulch for garden success

April 29: What's (already) wrong with my tomato plants?

April 22: Should you stock up on fertilizer? (Yes!)

April 15: Grow culinary herbs in containers

April 8: When to plant summer vegetables

April 1: Don't be fooled by these garden myths

March 25: Fertilizer tips: How to 'feed' your vegetables for healthy growth